Do you ever feel like being able to find employer branding success is kind of like a black hole? It’s a complex concept that just seems to suck up all your effort and resources without showing much success. I believe there’s one mindset that needs to be achieved to create a successful employer branding campaign and that is:
[Tweet “Your Job is to market your company as an employer to your current and potential employees #EmployerBranding”]
Now, taking the above statement and general marketing concepts it becomes a whole lot easier doesn’t it? To summarize everything for you, I’ve put together the infographic below. From defining an employer value proposition, to the actual steps you need to take and of course, knowing the numbers which measure success it’s all there.
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