Business today has evolved enormously. It’s global, exponentially growing and considerable focus is being laid on customer experience. Virtual teams, agile talent and remote offices aren’t just rising trends – they’re realities and globally spread out. All of this is being made possible on the backbone of technology which is the greatest enabler of productivity, analytics, operational excellence and enhanced communications. Technology has facilitated closer relationships between businesses and their customers, suppliers and employees. Technology has also reshaped functions like HR which are now closely aligned with the business’ objectives and goals ensuring its success.

When you think of HR and technology your first thoughts are about an HR Management System (HRMS) which can automate the transactional aspects of the function. Sure, that’s present, however, in today’s fast-paced and vastly dynamic business world the HR function is heavily challenged to enhance employee engagement, improve recruitment efficiencies and elevate its talent management efforts. So how has technology enabled it to overcome these pressing challenges?

Gamification: The Revolutionary Solution

Gamification is the revolution that the HR function has been yearning for, particularly the recruitment process. Not only does it make recruitment fun and interactive for the candidates, it enhances the employer’s ability to tap into a larger talent pool, boost their brand image and significantly impacts the process’ effectiveness. To add icing to it all, once the candidates are hired their experience playing the “game” helps transition them into the organization with ease. This, of course, will give new recruits a softer landing when they walk into a new work environment and enhance a company’s chance of retaining them. All this is possible because gamification has already familiarized candidates with an organization’s culture and set the expectations from them.

Gamification has the unique ability to solve complex and enormous challenges and problems that most companies are facing. Because of its flexibility, gamification has become a powerful tool and ally to companies that take such challenges seriously and are keen on resolving them, promptly. Along with that, its mass appeal and simplicity of use has made its application a global phenomenon and a popular fixture at the workplace.

C-Factor: Asia’s Biggest Gamification Recruitment Platform

The Talent Games has developed a state of the art gamification recruitment platform, C-Factor, which is transforming the way companies attract, engage, assess and recruit talent. It provides companies with deep and unbiased insights to an unlimited number of candidates through gamified situational judgement tests, neuroscience based cognitive ability tests and aptitude tests. What companies are tapping into is data based recruitment which is driven by Artificial Intelligence to compute and analyze the right candidate for any company’s culture and environment.

With over 20,000 candidates assessed in only a few months of its operating life and with companies in Pakistan, Vietnam and Bangladesh gaining an advantage over their competitors, C-Factor is now placed as the biggest gamified recruitment platform in Asia. The platform has digital gamified simulations in which people encounter real work situations and are assessed on their ability to navigate the workplace, its myriad of challenges and as a result are able to predict their performance in the organisation. Essentially, C-Factor has digitized and gamified the first step of the recruitment process and has made it possible for companies to:

• Significantly improve the quality of the assessment with a standardized and more relevant assessment process.
• Boost the company’s employer brand by positioning it as an innovative and engaging place to work all the while making the process much more interesting, credible and attractive for candidates.
• Access a technologically advance platform that’s not only cost effective, but also takes up less work and delivers results in a shorter time period.

Just imagine, you can now recruit talent that’s rightly fitted for your organization using a platform that’s harnessing the realities of AI and eliminating bias and errors from human judgement!

The Future of Talent Management

The population of millennials in the workforce is fast growing. In the next 5 years, most organizations will have a majority of millennials in their workforce compared to people from previous generations. Why that’s important for companies today is because millennials behave differently than their counterparts from previous generations, by way of how they communicate, interact and work. Millennials are attracted to tech savvy environments. They react better to visual stimuli and are put off by red tape and traditional work environments. For HR, the challenge arises in designing innovative and creative ways to engage, motivate, retain and of course attract this group of talent.

This is where C-Factor can save companies from a depleted talent pool. With a gamified recruitment platform like C-Factor in their arsenal, companies can promote their forward-thinking mindset and validate their strive for innovation. This makes companies much more attractive to millennials as they begin to view companies with gamified recruitment platforms as stronger brands who truly value their talent’s skills and abilities and give importance to employee engagement.

The C-Factor Advantage

Just how interactive and user friendly is the C-Factor recruitment platform? We surveyed 7000 students who played C-Factor’s game and asked them about their experience, and here’s what they said:

• 94% felt the platform was easy to understand,
• 91% said the game reflects real work situations,
• 80% thought the game was relevant to the position they applied for, and
• 74% agreed that the game truly reflected their full potential.

All this suggests that C-Factor really has made it possible for candidates to be selected purely on merit, eliminating biases that have plagued the recruitment process for decades. The power to drive their careers is now back with candidates.

And of course this makes it possible for companies to flaunt their tech savviness and showcase how they truly are the employer brand of choice. How do we know this? Well this is what the 7000 students we surveyed had to say about the companies that use C-Factor:

• 62% believe companies can hire quality candidates,
• 62% agreed that C-Factor has altered their perception about the companies, and
• 75% felt that C-Factor provides a far superior experience as compared to MT programs.

The innovative, creative and interactive C-Factor has bridged the gap that companies and candidates have experienced for several decades now. There are exceptionally talented candidates out there, yet present day weak recruitment processes have disallowed companies to identify them. Companies that truly value their talented human resources know they simply cannot avoid getting on the gamification bandwagon. Luckily for them, C-Factor is precisely the customizable solution they’ve been waiting for!

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Paul Keijzer is the CEO and Founder of Engage Consulting and the co-Founder of The Talent Games, which aims to transform HR by digitising talent processes and creating more engaging and productive workplaces through gamification and mobile technology. As a global HR and Leadership Management expert, Paul knows how to combine business insights with people insights to transform organisations and put them on the path to growth.