360° feedback is a tool used in organizations to obtain
feedback on an individual’s behaviour from multiple
sources: boss, colleagues, direct reports, project team
members, internal and external customers and suppliers.
It is most frequently used to achieve business strategy
and cultural change by clarifying behaviours that are
required to support this change. This survey helps to
enhance individual and team performance as well as
to ensure critical competencies are being developed,
evaluated and rewarded.
According to research results, a successful 360° feedback
program providing the most targeted feedback is one
that is linked to organizational goals and competencies.
Our key tactic is to keep a developmental focus while
developing the 360° content to maintain the utility and
integrity of the data.
To maximize the utility of the 360-degree feedback and to
ensure that it is beneficial and understood by all involved,
it is imperative to train the “raters” and the “ratees” in
advance. To maximize the return on investment of the
360-degree feedback process, organizations should
create accountability and actionable development
plans by involving the participant’s supervisor in the